We are strategic advisors, brand strategists, designers, story tellers and digital media experts specializing in strong creative concepts that change the way people think about our clients’ brands.


At SDB Creative Group, we work at our very best with clients who understand that business is all about connecting with people on an emotional level. Storytelling and brand building based on authenticity and innovative content is what gets us out of bed each morning with a smile on our faces, raring to go. A strong espresso helps too.


SDB Creative was founded in 1991 and has developed a global perspective and influences, borne from 24 years experience of working in North America and Europe.


We provide a broad range of consulting and creative expertise, from brand auditing and positioning to custom content creation and social media management. Starting with a lot of listening and questions, we gain a thorough understanding of your business, industry, competitors, and customers, strengthening our ability to define, reposition or revitalize your brand.

SDB Creative is ideally suited to partner with spirited clients with an entrepreneurial approach and the desire to change the status quo, who strive to engage with their customers and build an authentic culture. Clients that see the benefit of building an experience brand.


President & Creative Director

People are happy when they treat themselves to their favourite chocolate bar. People are full of joy when they travel, and experience interesting cultures, sights and tastes. People are happy when they sit on luxurious furniture, in a room beautifully designed, in their dream home that they’ve created.


Who doesn’t love a little happiness and joy? Simon certainly does, and particularly loves to work on projects that create those emotions for others to experience. In fact, his entire career has been built around helping brands that provide a service or product that provide happy experiences, from working with adventure travel companies; leisure and lifestyle-based shows and events; to designing chocolate bars, drink or gourmet food branding and packaging.


Refined yet sometimes rebellious, Simon has an aesthetic sensibility that is worldly, borne from years of travel and an unfailing enthusiasm to discover, be inspired by, and learn from different cultural experiences.


Simon’s entrepreneurial approach makes him an invaluable ally. He is always listening and thinking, and is able to solve problems with an often divergent approach. He is a firm believer that purpose is the innermost expression of a brand, and mining that essence to create an authentic brand positioning is the foundation from which to build a compelling brand story.


Simon was formally trained in communication design at UCA in England, and has over 20 years of senior level brand strategy and design experience. He has worked in the UK, Germany, USA and Canada.



CIBC, Black Knight Meat & Spices, Brentwood Classics, Black & Decker, Bruce Power, Central Counties Tourism, Dabble Magazine/Kimberley Seldon, Deloitte, Enville Catering, Eurotunnel, Famous Players, Future Dream Home (Toronto Int. Home Show), GlaxoSmithKline, HarperCollins Canada, Headwaters Tourism, Inscape Solutions, Laura Secord, Manulife Financial, Mars Canada, Office Specialty, Probuilt Design Build, Radiate Professional & Personal Development, Soup Du Jour, Toronto Condo Show, Wicked Shortbread, Zellers

SDB Creative Group Inc.   l   Toronto, Ontario, Canada   l   Hythe, Kent, England


Strategic Brand Development   l   Brand Identity Design   l   Brand Content Creation    l    Integrated Marketing Communications


Copyright © 2017 SDB Creative Group Inc. All rights reserved. SDB Creative Group builds brand love, with ideas that rock the status quo.