Brand Refresh, including positioning strategy, new logo and visual identity, marketing materials, and web site.
"SDB Creative are undoubtedly creative, but what is most impressive is their ability to listen, ask the right questions, and then distill everything down into something both strategic and visually stunning. The result was a brand identity that accurately represented what I stand for, and it's a big hit!"
Robin Altman – Radiate Coaching
Our research during the brand audit stage showed that using the term "coaching" in the name was the wrong approach. "Coaching" can have confusing and even negative connotations. When we mined further into Radiate's offering and beliefs, we noticed the terms "professional development" and "personal development" being used frequently – perfect to include as part of the logo, replacing "coaching".
The visual identity refresh started with a completely new logo. We took a very simple approach, developing something that would reproduce with more clarity when used small, yet still retain visual impact and be memorable.
SDB Creative Group Inc. l Toronto, Ontario, Canada l Hythe, Kent, England
Strategic Brand Development l Brand Content Creation l Integrated Marketing Communications
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