who we are
We are strategic advisors and designers specializing in strong creative concepts that change the way people think about our clients’ brands.
We are a full service design, marketing and communications company founded in 1991. We provide a broad range of consulting and creative expertise, from brand auditing to web development and print management. A thorough understanding of your business, industry, competitors, and customers ensures our ability to define, reposition or revitalize your brand.
We have a global perspective, and influences, borne from 18 years experience of working in North America and Europe.
our philosophy
We believe in big ideas and encourage dreaming. Dreams, and the desire to act upon them, create value-added brands that provide not only customer satisfaction, but an experience that inspires. By connecting at a deeper level with your customers, we can help you create an enduring relationship and brand experience.
Design is a process, an interdisciplinary problem-solving activity that combines visual sensitivity with skill and knowledge in areas of communications, business, and technology. Strong visual solutions, developed from innovative and strategic thinking, not only looks great, but enhances and transforms consumer perceptions. That’s good design—and good design works.
“Design is the #1 DETERMINANT of whether a product-service-experience stands out—or does not.” - Tom Peters
Simon Burn RGD, Principal & Creative Director
Simon loves life. He’s forever dashing off to London or Rome to take photographs of classical architecture, touring on off-road expeditions in his Land Rover, or waxing enthusiastically about the best Tuscan olive oil ever. And, of course, his joie de vivre and international influences are always evident in his work.
Since the late 1980s, Simon has been a designer and creative director of campaigns for leading organizations across North America and Europe. He is a strategic thinker with extensive experience in brand creation and development, print and digital media design, marketing campaigns, and advertising. He takes a hands-on role in each of his client’s projects. Creating the “big idea” takes priority, followed by developing striking design that sets his clients apart from the competition.
“You have to stand up and shout or scream if you want to get noticed. But first make sure you have a worthy story to tell or experience to offer. That’s where we can help.”
Simon was formally trained in Communication Design in England. He is an accredited member of, and reviews student portolios and judges design competitions on behalf of, the Association of Registered Graphic Designers of Ontario.
SDB Creative Group is a Caledon Ontario-based branding & marketing company, specializing in integrated marketing campaigns, print media, promotions, online marketing & digital video production. We have in-house photography & video capabilties.