We help build brands. We create custom content. We tell your story. We help develop your culture, customer engagement and community. Across all platforms and media.
If you’re launching a new business, our tried and tested process helps define who you are, what you stand for, and what makes you different.
If your existing brand is a little tired or dated, and you’re looking to shake things up a little, we can help you redefine and reposition your brand strategy. We’ll help you remain relevant and desirable with a fresh new perspective.
Once you have clarity around your brand positioning, a creative design solution is required to translate everything into a visual language and identity — including a logo, visual styling, imagery, packaging and content. We also establish the best way to tell your story to stand out from the crowd and communicate your brand message effectively.
We take an unbiased approach to establishing what mediums and platforms to recommend to ensure your message is heard. We have extensive experience in print, digital and experiential, creating materials that include photography, brochures, ads, web sites, video, and point of purchase displays.
When planning and developing campaigns, our focus is always on how to effectively reach your target audience, how best to talk to them, and engage with them. We believe in an approach that inspires, and builds trust.
WHY WORK WITH US?
We’ve specialized in building brands, creating compelling stories and inspiring images for over 25 years. We have a wealth of experience, having worked in numerous countries for a variety of businesses, entrepreneurs and brands.
We have an understanding of the most effective digital platforms and practice what we preach, employ solid consumer insight, take an entrepreneurial approach to everything we do, and always add a little psychology and neuroscience into the mix too. In a nutshell, we understand people, and how best to get their attention.
Best of all, we’re nimble and scaleable, always providing a cost-effective solution tailored to your needs. Oh, here’s a big one… We’re now virtual, which means we don’t have to pay out large sums to maintain a fancy office space with full-time staff. Actually, that means you don’t have to pay for it!
Some thoughts about building a brand
To build a successful brand, you need to start by telling an engaging and compelling story about your true essence and purpose. We work with you to mine deep and define your core brand values and unique qualities, reinforce your brand culture, and develop a meaningful and authentic story. Then we create images, video and communications that touch people's hearts as well as appeal to their logic, to create a connection and build brand love.
Conformity is boring
Be clever, be rebellious. Be emotive. Just please dare to be different. Conformity is brand death. Far too often, companies look at what others are doing and simply mimic. Don’t be a sheep. Rock the status quo, make some noise, and celebrate what makes you unique.
Create a unique experience for your customers. With so many similar competing products and services, a key differentiator should be in the experience you provide.
Own your identity from your logo, tagline, tone of voice, marketing materials, to how you connect and engage through social media.
Emotions are more important than facts
What is your brand’s purpose? What does it stand for? Why should someone choose your brand over brand XYZ? Great branding is first about creating an emotional connection with your customer.
When engaging with consumers, emotions trump facts. But that’s not to say facts aren’t important too. They are, but should typically play a supporting role.
A deeper level of connection fuels a stronger brand experience, making it so much easier to build trust, inspire people, secure enduring relationships... and turn your customers into brand advocates. In other words, it’s the path to creating brand love.
Be authentic... really authentic
Oscar Wilde once said “Be yourself; everyone else is taken.” What is your core truth? Being authentic is more than simply positioning your brand or filling a gap in the market – it is about defining its true purpose. Your purpose determines the path you take your business in the world, and the culture and community you build along the way. Your story needs to be authentic, and that authenticity is the foundation to developing a unique brand positioning. But here’s the thing, the word ‘authentic’ is too freely used these days, and the consumer isn’t a fool. You need to truly believe in what you say and do, and stand behind it at every touchpoint, including staff interaction and customer service. If you do, you build trust, create a value-added brand, and loyal followers and supporters.
Our integrated holistic approach across all media, and range of services, results in a seamless process and substantial return on investment.
Social media strategy
Competitive & comparative analysis
Brand expression & positioning
Naming & logo design
Brand identity design
Packaging & point of purchase
Product & promotional literature
Writing & editing